Calgary SEO Services To Grow Your Small Business
SEO Calgary Businesses Trust
Our Invisible Empire’s local Calgary SEO services will help you reach new customers and show up on the top page of Google. We will help to increase your keyword rankings in Google while bringing you more organic traffic generating more leads to your business.
At Our Invisible Empire, our core values are centered around empowering Calgary entrepreneurs. We are committed to providing the support and expertise they need to succeed and grow their business.
Rank Higher In Google With Our Local SEO Services
SEO or Search Engine Optimization involves optimizing a website for search engines such as Google and Bing. It is an incredibly effective way to market your business online and is often overlooked by many business owners.
In this modern era of technology, most people resort to Google when they’re looking for a product or service. If your website isn’t SEO optimized then you will get lost in the sea of websites and lose out on many potential customers that could be driving you revenue and growing your business.
What Is Calgary SEO?
SEO stands for Search Engine “Optimization.” In the simplest terms, SEO is the process of improving your website to increase your visibility in search engines such as Google and Bing. SEO is an incredibly effective way to market your business and is often overlooked by many business owners.
SEO is important for every business to include in their marketing strategy, and at Our Invisible Empire, our specialty lies with local businesses in Calgary.
Why Is Local SEO Important?
If your business relies on phone calls, appointments, or purchases within Calgary, then investing your marketing budget towards Local Calgary SEO is crucial. Optimizing your website for searches that include local queries such as “calgary” or “near me” will allow you to reach customers. There are plenty of reasons why Local SEO is so important, but don’t just take our word for it, look at these Local SEO Statistics from Localiq
Of all Google searches are local. Google has 8.5 billion searches per day, and roughly half of those are local searches. With those numbers there is huge opportunity to reach more customers then ever before.
Of people search for a local business on their smartphone every single day. When you’re looking for a product or service, what is the first thing you do? Most people would say they pull out their phone and search for businesses near them. This is why investing in Local SEO is so important.
Of small businesses outsource their Local SEO work. Outsourcing your Local SEO to a company such as Our Invisible Empire lets you focus on the day to day operations of your business, while letting the experts do what they do best.
Our SEO Process
Your free SEO audit and consultation will be the first two steps in the SEO process. We can learn about your business and industry and we can introduce you to the Calgary SEO and Local SEO services we provide. We will get an understanding of what you’re looking for in an SEO or marketing campaign, talk about deliverables, monthly retainers, and more.
If you are satisfied and would like to continue with our Calgary SEO services, then we can move onto the kickstart phase.
Now you have your free SEO audit and consultation and want to move forward with Our Invisible Empire, we can move onto the Kickstart phase.
Our very first task will be optimizing your Google Business Profile. This is how many of your customers will find your business either in Google search results or on Google Maps. Then we will address any technical concerns such as the page speed, site health, broken links, and anything else that could be harming your website’s performance. Our team will also make sure any online citations have the correct name, address, and phone number (NAP). Google Analytics, SEMrush, Google Search Console, and any other SEO tools necessary for your website will be set up. Once we are confident that all problems are addressed, all existing citations have the correct information, and all our tools are set up, we can move on to the expand phase!
After completing the cleanup and addressing all technical issues on your website, it’s time to enter the Kickstart phase. In this phase, we’ll assess your web pages and start by targeting low-hanging fruit, including long-tail keywords, to achieve quick rankings. We’ll also work to enhance the keywords you already rank for. This phase will involve lots of industry research, keyword research, and competitor research before we can begin expanding and creating new content.
Depending on the marketing budget, we will work on creating and optimizing new pages targeting local keywords for your business, which can also include a blog posting schedule. One study found that businesses that blog have 55% more website visitors than those that don’t. The more website traffic you get, the more you’ll reach potential customers who will likely book, purchase, or fill out a contact form to stay in touch.
The final piece will be to expand your online presence by creating NAP citations across the web. Whether it’s yelp or a small local Calgary directory, having citations and backlinks across the web will enhance your SEO campaign.
In the ‘Sustain’ phase, we shift our focus to the long-term growth and continued success of your online presence. This stage is all about maintaining and expanding your digital footprint. We’ll continually create fresh, high-quality content to engage your audience and keep search engines interested. Our team will explore new avenues for improvement, adapting to evolving SEO trends and technologies to ensure your website remains competitive in the ever-changing world of SEO.