The Entrepreneur Playground

“Focus more on who you might inspire & less on who you may offend"

Welcome To
Our Invisible Empire

Every Entrepreneur understands the multitude of tasks that are involved in running a successful business. It can be challenging to balance these responsibilities while also focusing on the core business operations. The small business sector can be a fucking warzone at times, Our Invisible Empire’s mission is to keep as many small businesses alive as possible and to arm future entrepreneurs with an arsenal of weapons to help guide them through the onslaught.

Whether you are an entrepreneur with a start-up idea, or a hardworking business owner, struggling to juggle the demands of running your business, we are equipped to help. Our office is not your typical suit-and-tie agency, we believe that hard work pays off when others work hard along with us. We work collaboratively with Alberta small businesses to identify the areas that we can offer our assistance, and then tailor our services to meet those specific areas. And if we don’t think we can help in the areas your business needs it, we will simply tell you that. Our Invisible Empire is in business to help entrepreneurs succeed, not to drain them with unnecessary services and bullshit monthly retainers

Our Invisible Empire's Founder
Interview with Made In CA

Our Invisible Empire’s founder recently had an interview with Made in CA. Similar to us, Made in CA’s mission is to help grow and promote small businesses that show positive signs of innovation and growth.

In the interview, you’ll learn about the inspiration behind Our Invisible Empire and the challenges the founder, Brad, has faced. Additionally, you’ll gain insights into our unique approach to supporting small businesses in Alberta.

“Our Invisible Empire’s mission is to keep as many small businesses alive as possible and to arm entrepreneurs with an arsenal of weapons to help guide them through the onslaught”

What We Do

There are many components to running a successful small business now a days. These services can range from social media management, to bookkeeping, to digital marketing. All kinds of small business owners – industry wide – are put at a disadvantage to compete against the corporate giants; and such is attributed to how expensive running a successful small business has become. At Our Invisible Empire, our priority is to remove these disadvantages, and provide small businesses the same resources. We can help take over the important little things that are usually dismissed, forgotten or unaffordable. Our team of professionals meticulously dive in and explore every area of your business to ensure we are providing accurate & honest feedback on where improvements can be made.

Things have changed over the years, and the small business sector has never been more difficult to survive in. Most of the comprehensive areas of business listed below need to be executed well for a company to excel long-term. No one can be expected to learn and master every area of business, let alone be able to manage all of it. Do we really need to go in to detail on how much it would cost a struggling small business to employ or retain someone to do all of that shit?

Our Invisible Empire offers various services to help local Alberta Businesses. Our unique style of business model means that when you lose money, we lose money too. But when you profit, we profit. This aligns our interests with yours, creating a win-win situation where we’re both invested in your business’s success and profitability. Every deal we do is different and no two companies are the same. We do not have a fixed price list for that exact reason. We are not a marketing firm looking to close you on a monthly management fee, we just want your business to profit! And if we can get there while spending $0 on marketing, added fucking bonus!

OUR PARTNER COMPANIES

OUR FOUNDED COMPANIES

OUR RESULTS

PROJECTS

Wondering what type of work we do for our partnered clients?

Read the descriptions for a brief analysis of various projects that have been completed by the Our Invisible Empire team over the years. The project section is regularly updated with new strategies that have been implemented for the partnered companies. 

Boulevard Auto Glass - First Startup Company

In 2020, Boulevard Auto Glass was launched by Our Invisible Empire. We partnered with experienced auto glass individuals and technicians with a realm of experience to officially launch...

Lifestyle Adaptive - Rebranding

When Our Invisible Empire took Lifestyle Adaptive on board, we conducted an entire company rebranding. Such included a complete logo redesign, switching the outdated Shopify store to an...

Drive Sportswear - Rebranding

Drive Sportswear approached Our Invisible Empire with little to no digital presence; when we took the company on board, they went through a complete rebrand. Our Invisible Empire overhauled and redesigned the entire website...

Econo Decks - Homeshow

Each year Econo Decks participates in the Calgary Home Show to showcase its services and products to potential clients. Our Invisible Empire covered the entry costs of the Home Show event, created and advertised...

Boulevard Auto Glass - Yearly Summer Contests

During the summer months the creative team at Our Invisible Empire launches summer social media campaigns for Boulevard Auto Glass. In the past, the prizes have ranged from a weekend...

Lifestyle Adaptive - Hike For Hospice

In 2021, Lifestyle Adaptive hosted a fundraiser called Hike For Hospice to raise money for the Palliative Care Society of the Bow Valley. The fundraiser ran the entire month of May...

Drywall Junkies - Social Media Contest

In November 2021, the creative department at Our Invisible Empire pitched the idea of collaborating on a social media campaign with a micro influencer to promote the launch...

Boulevard Auto Glass - First Startup Company

In 2020, Boulevard Auto Glass was launched by Our Invisible Empire. We partnered with experienced auto glass individuals and technicians, with a realm of experience, to officially launch Boulevard Auto Glass as a fully functioning Auto Glass repair and replacement company. The Econo Construction Group managed the construction, Hollow Brick managed the building permits and developments, then on June 1st the doors officially opened. The company had a very successful first year in business with over eight full-time employees within the first three months of business. The business was very successful throughout the pandemic and consistently brought in clients for repairs and replacements on all makes and models of vehicles. 

Lifestyle Adaptive - Rebranding

When Our Invisible Empire took Lifestyle Adaptive on board, we conducted an entire company rebranding. Such included a complete logo redesign, switching the outdated Shopify store to an updated WordPress fully functional and informational website, as well as creating marketing collateral for print and digital. The owner of Lifestyle Adaptive was very involved in the creative process and gave the creative team suggestions and requests for the rebranding of the company. Lifestyle Adaptive also has a bi-monthly MailChimp newsletter that comes out to showcase its products and sales – this is run entirely by the creative team out of the Our Invisible Empire office. Instagram and Facebook is also completely monitored and regulated by the Our Invisible Empire creative team, including the design of graphics, posts, flash sales and stories. The company is in the midst of a Google Analytics and Google Ads launch which is also being run and implemented directly out of the Our Invisible Empire office. 

Drive Sportswear - Rebranding

Drive Sportswear approached Our Invisible Empire with little to no digital presence; when we took the company on board, they went through a complete rebrand. Our Invisible Empire overhauled and redesigned the entire website, optimizing it for the web and making the site user friendly and purposeful. Social media for the company was established on Facebook and Instagram and marketing collateral was custom made for digital and print. Since Our Invisible Empire took over Drive Sportswear’s digital presence, organic traction and leads from the website and socials began to generate at a consistent rate. The company has also been able to target trendy and hip companies due to its free new look. 

Econo Decks - Homeshow

Each year Econo Decks participates in the Calgary Home and Garden Show to showcase its services and products to potential clients. Our Invisible Empire covered the entry costs of the Home Show event, created and advertised marketing collateral for the event and had a team onsite taking videos and photos. The Home Show was three days long and Econo Decks generated a significant amount of deck leads by being present at the event. These leads contributed to the 2022 decking season and the company plans to continue to do the event given the traction and awareness that it created for the Econo Construction Group. 

Boulevard Auto Glass - Summer Contests

During the summer months the creative team at Our Invisible Empire launches summer social media campaigns for Boulevard Auto Glass. In the past, the prizes have ranged from a weekend getaway to an Apple prize pack. Participants are tasked to tag a friend in the comments, post a picture enjoying the summer, tagging the company and occasionally posting the photo on their story. In previous years, the summer contests have generated great traction and increased Boulevard Auto Glass’ brand awareness significantly. Using custom hashtags for the campaign, enabled the company to further spread the awareness and generate attention from the local publics. The campaigns have resulted in an increase in follower engagement, increase in client relationships and generated a more consistent relationship with the target audience. 

Lifestyle Adaptive - Hike For Hospice

In 2021, Lifestyle Adaptive participated in a fundraiser called Hike For Hospice to raise money for the Palliative Care Society of the Bow Valley. The fundraiser ran the entire month of May and raised a total of $945 for the senior society. It inspired individuals to walk in support of those with limited to no mobility and advocated for the quality of life for seniors in care homes. Each of the partnered companies of Our Invisible Empire donated towards the fundraiser, and the creative department was tasked with the creation of all marketing collateral. 

Drywall Junkies - Social Media Contest

In November 2021, the creative department at Our Invisible Empire pitched the idea of collaborating on a social media campaign with a micro influencer to promote the launch of the e-commerce store to the owner of Drywall Junkies. The campaign was named #DJSWAGGEDUP and launched through the month of  December 2021 in collaboration with Kayla Sullivan-Beckett – a professional drywaller who actively engages with the drywall community online. Individuals were tasked to 1) follow Drywall Junkies 2) post a picture of them on a job site and 3) tag a fellow drywaller in the comments. The Collaboration with Kayla encouraged a flow of followers to the account and influenced the purchase of Drywall Junkies merchandise.