Origin Story
Founded In 2020, Our Invisible Empire was created as an organization that specialized in supporting small businesses. The creation of this organization was deeply influenced by the desire to help Alberta businesses through the ongoing recession, while also creating a support system for Alberta entrepreneurs. Our Invisible Empire provides a wide range of services to support small businesses. Whether you require digital marketing, graphic design, outside sales, SEO, hiring assistance, website design, accounting, or bookkeeping, Our Invisible Empire has it all under one roof.
Throughout the years, Our Invisible Empire has gained full or partial ownership of sixteen Alberta owned and operated companies. Such companies are broad in essence, ranging from e-commerce businesses to Automotive Service to Construction businesses and even a few unique industry specific businesses.
January 2019
April 2019
June 2019
January 2020
November 2019
September 2019
June 2020
October 2020
May 2021
February 2021
September 2021
December 2021
Econo Decks is a Deck & Fence business located in Calgary, AB. The owners required assistance with their companies processes & procedures. IE also architected the development of their operational systems with the plan to scale up their business. The partnership was finalized in February of 2020 and since then Econo Decks yearly revenue has increased 176%.
In April of 2020, Our Invisible Empire launched Hollow Brick Developments – a real estate organization that owns the properties that Our Invisible Empire requires for its current operating companies, and will require for future expansions.
In June of 2020, Our Invisible Empire officially launched Boulevard Auto Glass. This was the first 6-figure start up business completed under the IE banner, with the business turning profit within 6 months of opening their doors. Boulevard Auto Glass has consistently been one of IE’s strongest growing start up companies to date, and has created 10+ full time Jobs in the process. Boulevard’s expansion plans include NW Calgary, Red Deer and Edmonton, just to name a few!
Invisible Empire partnered with Econo Decks again on a new start-up company. In September of 2020 Econo Basement Builders was officially launched. This business specializes in the development of basements in Calgary and surrounding areas. This has given us the opportunity to grow our Construction employment base while gaining the ability to off set seasonal work.
Our Invisible Empire’s Co-Founder & CFO, Jenny Warren, is a CPA qualified accountant and decided to go through the application process in hopes launch an official accredited accounting firm in Calgary, AB.
In October of 2020, White Raven Accounting & Bookkeeping was approved under the Chartered Professional Accountants of Canada and is now IE’s fastest growing small business.
In February of 2021, Our Invisible Empire acquired an equity percentage of Drive Sportswear. Our Invisible Empire implemented an rebrand and overhaul of Drive’s internet presence. IE also assisted in employee recruiting while taking over expense management and all digital marketing. Since then, Drive Sportswear’s revenue has increased 94%.
In May of 2021, Our Invisible Empire partnered with the founder of Drywall Junkies to launch a Drywall Apparel Brand, named Drywall Junkies Swag. What was once a private social media group transitioned into a full-blown social media business. With upwards of 104,700 followers on social media, Drywall Junkies now sells their apparel worldwide through their own e-commerce website.
Our invisible Empire finalized its ownership of Spacious Basement Builders in November of 2021. We could easily write something intriguing to stick here, but we really just figured if something is working why wouldn’t we keep doing it?
In January of 2022, the roofing division of Econo Construction was launched. With yet another business joining the Econo brand, Our Invisible Empire’s footprint in the construction industry continues to grow. This move has added additional flexibility within the shared labour force and has provided Hollow Brick Developments another resource to utilize during their Commercial Development Projects.
In January of 2023 IE and 51 North officially agreed to terms to merge the Econo Construction group with 51 North Interiors. With the Econo companies operating mainly in the residential side of the industry, it was a great fit to be able to merge with a rapidly growing company that focuses on the Commercial side.
We could easily find something clever to write here as well, but we would honestly just be filling a box with content. Setting up the umbrella company has given us the ability to source bulk supply and sell it to our own construction companies. Adding in the tool purchases and shared office space, implementing an umbrella to the residential construction division has assisted us in consolidating resources while expanding our internet presence.
IE has also assisted in launching the online sales aspect to allow the owner to sell her sugaring scrubs and other products across the internet.
In August of 2023, Econo partnered with Invisible Empire for yet another residential construction company, Econo Interiors. Having established a presence in the realm of commercial drywall, it seemed fitting for us to extend our expertise to the residential sector with a company that already specializes in residential.
Our partnership with Cowboys casino continues to drive growth throughout the Calgary poker scene. Heading into its second season, Triple Barrel will surpass 100 poker players, which makes it one of the largest privately hosted poker leagues in Calgary, Alberta.
Our Invisible Empire is proud to announce our partnership with Rusted Nuts Mechanical Services, which began in February 2024.
Rusted Nuts Mechanical Services is a leading provider of heavy-duty truck and trailer repair services. With their expertise in heavy duty repair, trailer repair, CVIP inspections, hydrovac maintenance and repair, and more, they offer comprehensive solutions to keep your vehicles running smoothly.
Our Invisible Empire is proud to announce our partnership with Alberta Bike Swap, a non-profit organization dedicated to promoting cycling in Alberta.
Together, we are working to support the cycling community and make biking more accessible to everyone. Our partnership began in July 2024, and we are excited to see what we can achieve together.
