If you’re starting a business in Alberta and plan to operate under a name other than your personal legal name, you’ll need to register that business name. Whether you’re launching a sole proprietorship, partnership, or corporation, registering your business name is a legal requirement and a foundational step to building a recognizable brand.
This guide will walk you through how to register a business name in Alberta, what it costs, where to register, and what to expect once you’re set up. It’s a straightforward process, but getting it right early can save you time, money, and future complications.
Do You Need to Register a Business Name in Alberta?
In Alberta, you only need to register a business name if you’re operating under a name that is different from your personal legal name. Here’s what that means:
- If your name is “Jane Doe” and you’re doing business as “Jane Doe Consulting,” no registration is required.
- If you’re doing business as “Next Level Consulting,” registration is mandatory.
This applies to sole proprietorships and partnerships. For corporations, name registration happens during the incorporation process.
Why it matters:
- It legally ties your business name to your identity or legal entity.
- It allows you to open a business bank account and sign contracts under your business name.
- It makes your business look more professional and trustworthy.
Step 1: Choose a Business Name
Before you register anything, you need to pick a name that’s unique, appropriate, and available.
Tips for choosing a business name:
- Make it memorable, simple, and easy to spell.
- Avoid names that are too generic or too similar to existing businesses.
- Consider your branding, domain name, and social media handles.
Use the Alberta Business Name Search tool to see if the name is already taken.
Note: For sole proprietorships and partnerships, a NUANS report is not required. It is only necessary for corporations that want to use a unique name.
Step 2: (For Corporations Only) Get a NUANS Report
If you’re incorporating a business and want to use a specific name (rather than a numbered company), you’ll need a NUANS report.
NUANS (Newly Upgraded Automated Name Search):
- Compares your proposed business name to existing corporate names and trademarks.
- Helps ensure your name is unique and not infringing on others.
- Must be less than 91 days old at the time of registration.
You can obtain a NUANS report from registry agents or online providers. Fees vary but typically range from $30 to $60.
Step 3: Register Your Business Name
Once you’ve chosen a name and confirmed its availability, you can register it as a trade name (for sole proprietorships and partnerships) or proceed with incorporation (for corporations).
How to register:
- Visit an Alberta registry agent in person.
- OR use an authorized online provider (many registry agents offer online registration services).
What you’ll need:
- Your chosen business name.
- Your legal name and contact information.
- A brief description of your business activity.
- Business address.
Fees:
- Registration typically costs between $60 and $80, depending on the registry service provider.
- Payment is usually accepted via debit/credit or e-transfer (for online registrations).
After registration, you’ll receive a proof of registration or a business name certificate, which you can use to set up banking, invoicing, and more.
Step 4: Get a CRA Business Number (If Required)
Not all businesses need a CRA Business Number right away, but you’ll need one if you:
- Register for GST/HST (required once you make over $30,000 in revenue over four consecutive calendar quarters).
- Hire employees.
- Open a payroll account.
- Apply for import/export accounts.
You can register for a CRA Business Number online through the CRA Business Registration Online.
Where to Register Your Business Name in Alberta
You can register your business name through:
1. In-Person at a Registry Agent:
- Find your nearest authorized agent using the Alberta registry office locator.
2. Online Services:
- Many registry agents now offer online name registration services.
- These are fast, secure, and ideal for remote entrepreneurs.
Processing time:
- Most registrations are processed immediately or within 1 business day.
What Happens After You Register?
Once your name is registered:
- You can open a business bank account using your certificate.
- You can start using your business name on invoices, signage, contracts, and marketing materials.
- If applicable, register for taxes or permits under that name.
- Your name will be valid indefinitely unless you cancel or change it. (Renewals are only required for incorporated names.)
Be sure to update your registration if your address, ownership, or business activities change.
Common Mistakes to Avoid
❌ Not registering at all: Operating under an unregistered name is not only unprofessional but can create legal complications.
❌ Choosing a name too similar to another business: Even if it’s technically available, it may confuse customers or lead to trademark disputes.
❌ Forgetting about other accounts: Registering your business name is just the first step. Don’t forget about getting a CRA number, business license (if applicable), and domain name.
❌ Skipping the name search: Just because a name sounds original doesn’t mean it is. Always check for duplicates or trademarks.
Final Thoughts
Registering your business name in Alberta is one of the first and most important steps in becoming a recognized business owner. It shows you’re serious, protects your brand identity, and ensures you’re legally compliant.
Whether you’re a freelancer launching a sole proprietorship, forming a partnership, or incorporating your next big idea, getting your business name registered properly gives you a solid foundation.
Book an appointment with Our Invisible Empire to get support on choosing a structure, registering your business, and planning your next moves with confidence.
